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Google Analytics Product Update: Real-Time data, Shortcut Reports, & MCF API

Monthly Product Update   August 2012 This month's Google Analytics features make it easier to learn about campaigns as they launch, access key reports, and incorporate conversion path data into your applications.   What's New Segment Real-Time data to learn about campaigns as they launch In your Real-Time reports, click on a page element to segment your data by different dimensions, such as country or medium. Segmenting your Real-Time data can help you view the performance of a geo-located PPC campaign, measure which content is most popular in large metro areas, observe how social media is impacting site traffic from an industry conference, and more. Learn more. Save time finding your favorite reports with Shortcuts Shortcuts help you get the exact view you want of your Analytics data  in record time. Rather than having to go through the "find report, add segment, change sort" process daily, use Shortcuts to do it once, save it, and come back to it in a single click. Learn more Easily export & analyze Multi-Channel Funnels data with the API    Use the MCF Reporting API to query for metrics from the Analytics Multi-Channel Funnels reports and incorporate conversion path data into your applications. Key uses for this include combining conversion path data with other data sources--such as cost data--to create new visualizations, as well as using conversion path data to automate processes such as bidding. Learn more.   Case Studies & Education Watch: "Multi-Channel Funnels" webinar to learn how to improve your marketing campaigns Neil Hoyne, Google's Global Program Manager for Attribution, presented an in-depth look at Multi-Channel Funnels. Neil discussed the importance of marketing attribution and demonstrated how the Multi-Channel Funnels reports reveal details about the customer journey prior to a sale or conversion. Better understanding customers' interactions across different digital media can improve your campaign performance. Watch and enjoy. Follow us on Google+ for tips, trends and news To gain insights about Analytics and learn from industry leaders, check out our popular posts this month: Using analytics is critical to grow your small business Measure your site speed and improve performance today Analytics: Data for the evolving digital world (video) ABT - Always Be Testing Case Study: Online food retailer slices shopping cart abandon rates for a 70% increase LaTienda learned that shipping rates greatly impact shopping cart behavior and abandonment rates. For key regions, they were able to offer a lower flat rate shipping option to users, and with advanced segments, they observed a 70% increase in order completion for those regions. Read the full case study to learn more.   Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates. Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us.   Google Analytics Resources: Google+ | YouTube Channel | Help Center | Developer Hub | Blog | Twitter © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to maxomen17@gmail.com because you indicated that you want to receive occasional Analytics newsletters. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/1MPW5Gw6i2Ioj44jx2ISYJcKm2dUHCaov?e=maxomen17%40gmail.com&hl=en-US You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account

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Google Analytics Product Update: Remarketing, Better Content Experiments, and Page Value

July Product Update   July 2012 See what's new in Google Analytics, and learn how WBC used advanced segments to improve conversion rate.   What's New Use your web insights to power remarketing and win more customers Remarketing with Google Analytics lets you tap into rich insights about your website visitors who show an interest in your products and services--and then show them targeted ads across the Google Display Network that respond directly to their preferences. It's an effective tool to turn your visitors into customers. Learn more Optimize your content with Content Experiments Content Experiments is now in 100% of Google Analytics accounts. Plus, we've made some exciting improvements: you can now copy experiments, use relative URLs, and see Site Usage, Goal Set, and Ecommerce tabs in the Experiments report. Learn how well different versions of your pages work in getting visitors to complete your goals, and use this insight to make your site more effective. Look for the Experiments report in the Content section of your account. Learn more Learn the value of your pages Use the Page Value metric (formerly $Index) to learn how much revenue has been contributed by a page or set of pages in comparison to the rest of your website. If you have goals set up, go to any Content report, and you'll see Page Value in the last column. Learn more   Case Studies and Education Case Study: WBC used advanced segments to increase conversions by 12% By tracking micro-conversions and using advanced segmentation, Periscopix (WBC's SEM marketing agency) found that a high conversion rate for loyal customers was hiding a very low conversion rate for new users. After A/B testing of subtle updates that made their homepage more accessible to new users, they found a winning combination that drove a 12% increase in conversions. Learn More Follow us on Google+ for tips, trends and news To gain insights about Analytics and learn from industry leaders, check out our popular posts: • Move beyond PageViews and look at Conversions • Why you must measure Social • Search Attribution: do more with AdWords Search Funnels • Next Chapter of Analytics: retiring the old version Watch: "Building Blocks of Digital Attribution" This intermediate level webinar covers the basics of what attribution is and how you can better value your marketing investments. Watch and enjoy.   Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates. Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us.   Google Analytics Resources: Google+ | Blog | YouTube | Help Center | Developer | Twitter © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to maxomen17@gmail.com because you indicated that you want to receive feature announcements about Google Analytics. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/0zlOw771FZ5YHodA1Vv0MA3jIcB3KAOHK?e=maxomen17%40gmail.com&hl=en-US . You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account

Google Analytics Product Update: Mobile Analytics, Intelligence Alerts Widget, & Browser Size Analysis

Monthly Product Update   June 2012 With mobile becoming an important communication and sales channel, we're excited to integrate even more mobile tools into Analytics this month. Download the new Analytics App to view your Analytics account on your mobile phone. We hope you discover even more ways to use these new reports and features to improve your business.   What's New Measure your mobile application with Analytics Mobile App Analytics provides end-to-end measurement of the entire customer journey within a mobile application. It enables mobile developers and marketers to create more successful apps and user experiences by measuring metrics at all stages: from acquisition metrics such as new/active user; engagement metrics such as visitor flow, loyalty, and app crashes; and outcome metrics such as goal conversions and in-app purchases. We're slowly rolling out this feature, and it will be available to all by the end of summer. Learn more The Intelligence Alerts Widget makes it easier to spot unexpected changes on your website Your automatic and custom alerts are now in your dashboard! No need to click on the Intelligence tab or check your email to see alerts. In your dashboard, you can see a timeline graph of the number of automatic/custom alerts. If you are curious for more details or there is spike in the number of alerts, click on the widget, and it will lead you to the appropriate reports. Learn more Browser size analysis: find out what your visitors actually see What is actually "above the fold" on a webpage is a significant factor in conversion rates, so we've created a visualization that lets you quickly determine which portions of your page are visible to which percentages of visitors. Find it in your Analytics account in the Content section under In-Page Analytics. Learn more Data at your fingertips: the Google Analytics app for Android With the Google Analytics App, you can access the same accounts and profiles you see when you open Analytics from a desktop browser, but you'll see reports that are optimized for your phone. Swipe through these reports to see the essential data about your websites and apps anywhere, anytime. Learn more   Insights & Case Studies Case Study on BuildDirect, how Analytics helped them to increase sales by 50% By importing AdWords data into Analytics, they found long-tail keywords that worked well. Adding campaign tagging led to a doubling of their email-conversion rates, as they could provide a more targeted message to users. And the In-Page Analytics report helped them improve their site usability and their checkout process. Learn More Read tips, trends and industry news on the Analytics Google+ Page Here are a few of our most popular posts for this month: Making the most of Social Media Measurement Google Analytics Campaign Tracking Duct Tape What is your favorite Web Analytics blog? Watch: "Driving Conversions with Google Analytics" This new video series features our Analytics Advocate Justin Cutroni. He provides insights into how to use goals, AdWords, and Multi-Channel Funnels within Analytics to make better decisions for your website. Watch and enjoy.   Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us.   Google Analytics Resources: Google+ | YouTube Channel | Help Center | Developer Hub | Blog | Twitter © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to maxomen17@gmail.com because you indicated that you want to receive feature announcements about Google Analytics. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/OB1XNtiLmLrOQaDdQtnm1IQyG8k?e=maxomen17%40gmail.com&hl=EN_US You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account

Google Analytics Product Update: Content Experiments, Social Sharing, Global Site Speed, & Next Generation Measurement

Monthly Product Update   May 2012 Hello - This month we've released more great Google Analytics tools, including Social Trackbacks, and Custom Dashboards. Plus you can now find us on Google+. Be sure to add us to your circles. We'll be sharing the latest and greatest tips, trends and news about Google Analytics and digital marketing to help you become a better practitioner, and achieve more with your efforts.   What's New Test and improve your website with Content Experiments With Content Experiments, site owners can create A/B/N experiments to measure how effectively different versions of a page get visitors to convert. Optimize towards the goals you have already defined in your Google Analytics account to learn which page design and content is most effective. Set up tests in your Google Analytics account under Experiments in the Content section. Learn more Learn who's sharing your content with Social Reports Trackbacks You publish new content, we scour the web for pages that link to it, and we build automated reports for you right within Google Analytics Social Reports. Find it under the Social Sources report, and click on Activity Stream. Trackbacks help you learn which content gets shared, and keep track of conversations generated from those sites. Learn more Create custom dashboards with the Easy Dashboard Library Want to quickly build a dashboard for reporting across multiple profiles that is custom tailored to your business? Previously you'd have to learn the API, and decide how to integrate this data with a visualization library. Thanks to the Google Analytics Easy Dashboard Library, custom dashboards are now quick and require very little coding. Learn more   Insights & Case Studies Case Study: Nissan, measuring product interest through ecommerce tracking. Google Analytics' Ecommerce Tracking allows online merchants to measure items sold and tie those results back to their digital marketing activities. But did you know that it can also be used to track non ecommerce activity? By implementing ecommerce tracking Nissan is now able to pass additional information to their Google Analytics account, such as the category, color, and model of car the visitor was interested in. Learn more How fast are websites around the world? An overview of Global Site Speed. There are many factors that play a role in overall speed of web pages as experienced by users. The browser, the network connection, the client hardware (processing power), the content of the web page, and the hosting location of the web site relative to the user all impact the speed of an individual page load. Japan, Sweden, & Canada had faster page load times, while India, Egypt, & Kenya were much slower. Learn more What does Next Generation Measurement look like? Amy Chang, our Global Head of Product, shares her thoughts on what's to come for marketers and analysts. Technology is now advancing to help decision makers understand their customers across channels and devices; plus more advanced analysis tools are making massive amounts of data accessible and more actionable. Learn more   Education & Events Learn to navigate the new Google Analytics with our interface map. Find your favorite reports and features in the new Analytics interface in a snap - the interface map in the Help Center offers a visual guide to the new UI. New Webinars: Learn how to measure your digital programs with these beginner and advanced sessions. We just hosted and recorded two new webinars that are now available on our YouTube Channel. Watch and enjoy. Getting Started with Analytics (level: Beginner) Marketing Attribution Insights (level: Intermediate/Advanced) Meet us at these upcoming events: BlogWorld in New York, NY June 5-7 Google Analytics User Conference in Seville, Spain June 14th Google IO in San Francisco, CA June 27-29   Reminder: In June, we are sunsetting the old Google Analytics report emailer, so be sure to set up email delivery for your reports in the new version of Analytics. Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us.   Google Analytics Resources: Google+ | GA YouTube Channel | Help Center | Developer Hub | GA Blog | Twitter © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to maxomen17@gmail.com because you indicated that you want to receive occasional Analytics newsletters. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/1f7TCg9K81NNIkFJklIlzPAUHmf?e=maxomen17%40gmail.com&hl=EN_US You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account

Google Analytics Product Update: Social Measurement, Content Tracking, Attribution & New Sharing Tools

Monthly Product Update   April 2012 Hello - We've been hard at work to bring you new Google Analytics features. We're excited and we hope you will be too, when you discover even more ways to use these reports to improve your business by attracting new visitors and retain customers.   What's New Measure the value of social media with Google Analytics A new set of Social reports help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your Goals and Ecommerce activities. The 4 new reports aggregate key data points to help you see the complete picture of how social marketing and media affect your business. You'll find the Social Value Overview, Social Sources, Social Plugins, and Conversion Reports in the Traffic Sources section of your account. Learn More Export and share reports Exporting and sharing reports is now possible in the new version of Google Analytics. From the Export tab, download or email any report directly from your account. You even have the option to automate sharing. Set up your account to email reports daily, weekly, monthly, or quarterly. Learn More We also added a share button to Custom Dashboards, Reports, and Advanced Segments. The share button creates a link to the custom template you created, and not your actual account data. When someone clicks this link, they'll land in their own Analytics account and see the custom schema you created populated with their own data. Learn more Track paths from one event to the next Welcome the Events Flow Report to the Flow Visualization family! If you're already tracking content like videos, downloads, and embedded gadgets as Events, use this report to see the order in which visitors trigger Events and the popular paths taken from one Event to the next. We've also added the Date Comparison feature to all Flow reports, so you can see at a glance how visitor engagement changes over time. Try it out in any of these reports: Visitor Flow, Goal Flow, and the new Events Flow. Learn more Make your marketing accountable with digital marketing attribution The Attribution Modeling tool lets you assign credit across your whole digital marketing campaign -- so you can set values for all of the elements that led to online sales and other business goals. By building and comparing customized attribution models, you can determine the impact of different channels, referral sources, campaigns, and keywords. Learn more about using attribution to improve your marketing in our Attribution Playbook, or check out industry trends in our Attribution Whitepaper.   Case Studies Shoes of Prey sell more Shoes with Multi-Channel Funnels. This online retailer increased their conversion rate by 40% and same day purchase by 20%. They used the Top Conversion Paths report to learn the steps that a user takes to make a purchase, and were able to reduce this so visitors could make a purchase more easily. Learn More Adviso and Technologia use Multi-Channel Funnels to discover the true paths to conversion. Using Multi-Channel Funnels, this Canadian business training firm learned that AdWords touched 57% more revenue than they had realized based on the "last-click" credit model. They increased their search ad budget by 100%, and saw conversions increase 120%. Learn More The San Francisco Museum of Modern Art (SFMOMA) Masters the Art of Metrics. After installing Google Analytics and using Event Tracking for audio/video content SFMOMA could clearly see what content users liked best. Then they were able to make improvements to their website based on these insights to keep users coming back. Learn More   We hope you find our updates helpful. You can share your thoughts with us through the feedback link below and tell us what you'd like to see in future updates. Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us.   Google Analytics Resources: GA YouTube Channel | Help Center | Developer Hub | GA Blog | Twitter © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to maxomen17@gmail.com to alert you to new product features in Google Analytics. If you do not wish to receive emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/6riwkLelwNbYrBruR3LxKsEhuyk?e=maxomen17%40gmail.com&hl=EN_US You can also change your preferences at your account's Google Analytics Email Communications page by logging intohttps://www.google.com/analytics/settings/my_account

Google Analytics Product Update: Puma case study, new Customize button, & updated search engine rankings

Monthly Product Update   February 2012 Hello - Here's a snapshot of what we've been up to in February. We've highlighted improvements to some of our favorite reports and we're sharing links to help centre articles to help get you started or to improve your knowledge.   What's New Customized Reports made easier The new "Customize" feature in Google Analytics Standard Reports allows you to tweak our predefined reports easily into your own Custom Reports. Click the customize button in your account to see this new feature in action. What is your rank in search results? We've updated the Google Analytics Search Engine Optimization reports to now reflect the first position of a link to your site. Previously we reported the average position of all links to your site. Look under Traffic Sources > Search Engine Optimization to see how your site rankings were updated. Learn More Search Engine list expanded The "Search Engines" report in Google Analytics is auto-populated with a list of known search engines. Periodically, we update our list to reflect new or more popular engines. You can always add any search engines we missed into your tracking code snippet, but it's nicer if they're automatically included. We recently added: http://rakuten.co.jp, http://biglobe.ne.jp, http://goo.ne.jp, http://www.startsiden.no/sok   Education & Resources Case Study Read how advanced segmentation & testing drove a 7% increase in orders for PUMA. They used Google Analytics to gain a detailed understanding of visitor behavior that enabled them to optimize their entire web site experience. Learn More The Analysis Exchange Google Analytics supports this project where you can share your analytics expertise and help a non-profit or NGO. It matches an organization with a pair of volunteer analysts to use Google Analytics to "tell a story" with the data and provide ideas on how the non-profit can better meet their business goals. Learn More   Upcoming Events Meet the Google Analytics team at these coming events: March 8 & 9 GAUGE San Francisco, CA, United States March 21 & 22 Google Analytics User Conference Amsterdam, Netherlands March 21-25 SES New York, NY, United States We look forward to seeing you at one of these events and hope that these updates add to your Google Analytics experience. Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us.   Google Analytics Resources: GA YouTube Channel | Help Center | Developer Hub | GA Blog © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to maxomen17@gmail.com because you indicated that you want to receive occasional Analytics newsletters. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/SD8lWd0AikngLstinBH8bPHUSIB?e=maxomen17%40gmail.com&hl=EN_US You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account

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Google Analytics Product Update - Content Reports, Mobile App Tracking, User Forum and GAIQ Update

Monthly Product Update   January 2012 Hello - It's a new year and we're excited to share our first product updates of 2012, which include a number of updates all designed to make your life with Google Analytics easier. As you look forward and plan for the year ahead, where will you focus your measurement efforts? Amy Chang, Director of Product Management for Google Analytics makes her predictions and shares her thoughts on what's in store for the industry this year, if you missed it you can read it here.   What's New Update on the new version of Google Analytics We continue to work on features including email, scheduling and pdf export as a top priority, alongside profile copying and dashboard sharing. A link to the old version of Google Analytics will remain until these features have been released. We've collected a lot of feedback on things you love and things you miss - but if there is still something you just can't live without, let us know by filling in this survey.   New Content Navigation & Site Search Features Site Search report available with Goals, eCommerce and AdSense You can now connect searches on your sites with your KPIs through goals, eCommerce and AdSense revenue. As an example, a brand selling multiple products can now see how conversions are affected by site searches for specific items, e.g. 'mens shoes' or 'handbags'. Breadcrumbs improvements improve usability To make navigation more intuitive and easier we've added the ability to change a dimension along the breadcrumb path. In addition to navigating back in one direction, you can now navigate sideways on all reports. In-Page Analytics tab added to the Pages report You can now directly launch In-Page on the selected page in focus. This saves the need to navigate to the In-Page reports. You can move back and forth between the Pages, Navigation Summary, and In-Page tabs on the selected drill-down and gather insights much easier than before.   Tools for Google Analytics Better Mobile App Tracking Tools for Developers: We've made several enhancements for mobile developers that increase reliability and enable the collection of more accurate data. These enhancements will help businesses get more insight from their mobile app initiatives. Check out this blog post for more information   Education & Resources New Google Analytics Forum Our user forums are an excellent help resource and we migrated to new Google Product Forums in January for increased stability and the potential to add exciting new features in the future. Visit our new forum to get answers to your questions and advice from other users. Updated GAIQ Exam We've updated the Google Analytics IQ course and exam to fully reflect the newest version of Google Analytics. Individual Qualification is a great way to learn about the full feature set and also show others your knowledge. We encourage all users to study the IQ course and become qualified.   2012 is shaping up to be an exciting year for digital marketing and analysis and we're looking forward to bringing you more useful features each month. Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us.   Google Analytics Resources: GA YouTube Channel | Help Center | Developer Hub | GA Blog © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to maxomen17@gmail.com because you indicated that you want to receive occasional Analytics newsletters. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/7aKW00uGQEkLpMlSLn9XuFLFBhK?e=maxomen17%40gmail.com&hl=EN_US You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account