Wednesday, October 28, 2009

10/29 SEO Tutorial

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How to Get In Yahoo and DMOZ
October 28, 2009 at 10:17 am

Directory submission is not as simple as adding URLs to search engines. This adds your URL, press the submit button and then take a rest to await the results. However, submission directory is more complicated steps:

1. category selection

2. Site title and description

3. coordinates.

If you have no idea what category suits your website theme, you’d better use targeted keywords to find the file and review websites and their descriptions on the results retrieved from your search. Some web directories provide guidelines that are suggested to read before submission. Another way to find categories that match your site theme is to search the web directory using the names or URLs of competitor sites and see what categories of sites are listed below.

Also, if your site is targeting the niche market, it was suggested to report to the local directory, not directory. For example, if your site offers a rental car in Sydney, Australia, you must submit your sites to Yahoo! At the regional level rather high from Yahoo! Directory.

Yahoo! Directory Submission

Some web directories are valuable deserves a thorough search, including Yahoo! Directory. This is a directory that has paid U.S. $ 299 to review your presentation, but not guaranteed inclusion. You may spend $ 299 and get nothing in return. For sites included in Yahoo! Directory, please remember to choose an appropriate category, and therefore descriptions, relevant writing.

Dmoz Submission

Dmoz is another major web directory which is edited and maintained by volunteers. Due to lack of volunteer editors, takes at least half a year to their study sites. Therefore, getting listed in Dmoz is a test of patience and perseverance.

Steps to submit their sites to Dmoz successfully:

1. Website submission

2. Wait three months

3. Send an e-mail to writers support group to ask the status

4. Wait three months

5. Send an e-mail to the editors in chief who is responsible for the higher level category

6. Wait three months

7. Find help in the ODP forum

8. Wait a month

9. Send emails to several publishers and seek help in various forums

Rules for submission:

1. Do not submit your site once, unless your site is excluded by the search engines.

2. Search for specific category and follow each step accordingly.

3. Create a brief description (less than 25 words).

4. Use the current contents of their sites. Do not use exaggerated words that publishers create confusion.

5. Avoid using keywords in the description of the site.

6. Stay humble. Do not use the false statement.

7. Be patient. It takes at least half a year for their sites listed in the directory. Repeated observations did not accelerate the process.

It is long and time consuming to submit your site to web directories. However, it brings long term benefits.

I teach my methods that are alternative to Site Submit. If you want to learn follow the link and I will tell you what you need to do.

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On Page Optimization Is Essential for Improving Your Rankings
October 27, 2009 at 9:33 am

When you begin and SEO campaign, start by focusing on your on-page optimization. The practice of on-page optimization is all about what you do on your web page to help search engines understand your content and what your site is focused on. Even though off-page optimization is an important factor in the rankings equation, on page optimization builds a strong foundation for all SEO efforts.

Here are a few SEO tips you can use starting immediately to make your site more search engine friendly and begin enhancing overall rankings on all types of search engines.

Optimize Your Website Name. If you have not yet picked a URL for your website then consider purchasing one that includes your keyword but is broad enough to represent your business. Additionally, try to find a website name that is memorable. This helps with word of mouth and repeat visitors. Include your main broad keyword into your URL.

Optimize Your Page Title and Header Tags Including H1 and H2. Develop a title that is relevant to your website content and which has no more that sixty characters. The reason you want to keep your title to a fixed width is because longer titles wont display fully on search engine results listings. The title is important because it gives you an opportunity to display your keywords and entice browsers to click on your link.

The first title or headline that appears on your web page should include your keywords. It is best to have this title display with an H1 tag which signals each search engine as to the importance of the content being displayed. The sub text should be presented with an H2 or H3 tag. This shows the search engines how important your keywords are and helps them promote the key elements of your web page.

Optimize Your Meta Tags. Search engine optimization experts debate the value of meta tags for search engine ranking enhancement. I can tell you that meta tags include a variety of tags including title, description, and keywords. Even though meta tags are less important that it was many years ago, it still plays an important role in optimization.

Today, meta tags are used as a starting point and a reference point for search engine crawlers. Your meta tags need to be aligned to your page content and also include your keywords. This creates consistency, something that search engine spiders yearn for. So make sure to fully develop your description and keywords. I suggest limiting your keywords to no more than twelve and limiting your description to about 150 words maximum.

Optimize your keyword density. Keyword density is an important factor in search engine rankings. Your keyword density should be no more than 5 percent on any given page. Instead of focusing on keyword density alone, you are better off focusing on the placement of your keywords and treatment of your keywords. Focus on H1 and H2 tags and place keywords through out your web page. You should have an instance of each keyword phrase in bold, italics, and underlined to complete your on-page optimization effort.

Keyword Variation. The last piece to focus on is keyword variety. Instead of stuffing your page with the same keyword phrases again and again, use some variety. A great way to do this is to add a word or two before your keyword phrase and after it. Creating variety is important because it shows each search engine that your site has a focus but that you are not intentionally trying to improve your ranking.

The most important part of any search engine optimization campaign is to make your site appear natural, present valuable content, and follow on-page optimization best practices. If you use the above suggestions as a guide, you will be well on your way to a fully optimized website.

Michael Fleischner is a marketing expert and can show you tips to improve search engine ranking. Learn more about his techniques at the Good marketing tip blog. Michael has appeared on the TODAY Show and other major talk shows.

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